“Based on Knowledge” is the name of a program that airs on Iran TV-6. In this program successful knowledge based companies are introduced. In the 16 January 2020, Tiba Smart Data Architect was introduced as a successful software company in this program. Firstly, Nader Mohammadi, CEO, outlined the goals of launching the company and its future prospects. He also explained the reasons for producing online sales software. Subsequently, Mohammad Amin Zare, System Analysis Manager, introduced the functions of online sales software. He also mentioned the special features of this software compared to other similar software.